5 Ways to Stand Out as a Real Estate Agent in a Down Market
- jonathanreisman
- Oct 14, 2024
- 2 min read
Updated: Oct 31, 2024
In a down market, standing out from the competition is more important than ever for real estate agents. Here are five ways to make sure your clients remember you and come back to you when they’re ready to buy or sell a home.
1. Be Proactive
In a down market, it’s more important than ever to be proactive in your interactions with clients. This means staying in touch even when they’re not actively looking for a home and being available to answer any questions they may have. You don’t have “past customers”, you should look at your book of business as your homes under management. Look for ways to provide valuable information that will keep you top of mind as a resource to all things home related
2. Up your Marketing Game
Marketing is especially important in a down market. When the market is slow, it’s a great time to step up and stand out from your competition. Staying active with your marketing efforts can set yourself apart from the competition and keep your business thriving.
3. Create Listings that Stand Out
In a down market, real estate listings that stand out are more important than ever. By making sure your listings are eye-catching and stand out from the competition, you can attract more buyers and sellers and win more business. In a down market, it’s more important than ever to be proactive and stay ahead of the competition. Consider engaging companies like www.Modwell.io that have been proven to improve buyer engagement and increase the success of agent listings
4. Offer Expert Advice
In a down market, buyers and sellers are looking for looking for advice from well versed agents. Offering expert advice on the market, what to look for when buying or selling a home, and how to negotiate can set you apart from the competition.
5. Keep Networking
Even in a down market, networking is still important for real estate agents. Meeting new people and building relationships with other professionals in the industry can help you find new leads and stay ahead of the competition.
Down markets are never fun. That said, the best agents know how to not only survive but thrive, stand out and separate themselves from their competition!


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