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Why interactive 3D Experiences are the next evolution of real estate entertainment:

  • Writer: jonathanreisman
    jonathanreisman
  • Oct 31, 2024
  • 2 min read

How many of you have ever watched Million-Dollar Listing? What about Selling the Hamptons or Buying Beverly Hills?


Did you know that all of these TV shows were co-produced by the high-powered brokerages actually selling real luxury properties?


Thats because the Hold Cos all know one absolute truth.


In this market, entertainment drives sales.



The trend was started over 10 years ago, with MDLNY leading the way. After its initial success, once the marketplace saw how effective one piece of content could be in creating billions of dollars in real transaction volume, the flood gates were opened!


More and more real estate content has been produced at the network level over the last decade than ever before, a trend which ultimately flooded down to the individual creators.


As the saying goes, if you are a real estate agent selling properties today without a social presence, are you even selling homes in your market?


That may have been the case over the last decade, but in 2023 the cat is out of the bag. The market is saturated, you either built an audience as an early adopter or you didn't.


So now what, a brand-new YouTube channel? Will that yield you the right results you're looking for in terms of hyper local impressions and engagement?


If you're in Manhattan, will this compete with Serhant’s content machine?

Or in Los Angeles, will you beat Heather and Josh Altman?


We think not.


This is where it gets interesting.


Did you know the next wave of real estate entertainment happens to be 3D?

Market wide adoption is already underway! In 2023 Serhant launched his own metaverse, soon thereafter The Alexander team partnered with Everyrealm.


These are big agents who know what they are doing.


So, what are you going to do… better question, how are you going to do it?



Modwell has your back


Modwell is the most sophisticated Design Powered Real Estate Platform currently helpings RE.


Agents across the United States transform their listings into interactive 3D content.

To date, we have helped countless top producing agents bring outdated homes, new developments, and land for sale to market via the power of interactive 3D Design.


The best part is, you can do it to.


The modwell enhanced listings are easy to make and most importantly they convert.

By leveraging the power of interactive 3D, you can easily:


  1. Elevate your listing presentations and make a splash within your market.

  2. Engage new buyers and convert to sales.


So why not kill two birds with one stone.



If you are a YouTube celebrity real estate agent, this article might not be for you. However, if you missed the mark on social 10 years ago, perhaps this is your chance to do something big with 3D.

Food for thought :)









 
 
 

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